Disney / Google – Winnie the Pooh goes digital
Disney / Google / Spitfire

You can tell a person’s age by the Disney characters they most remember. Winnie the Pooh was one such brand. A valuable license for Disney whose resonance had waned over the years. Spitfire were approached to create an explorable, digital experience that allowed new mothers to introduce their little ones to the creatures of the Hundred Acre Wood through Google Maps and Street View. I worked with Spitfire as their digital lead to make this happen. Using the Google APIs with custom maps and street view panoramas the visitor was transported to the 100 acre wood navigating it with UX they are already familiar with but completely customised graphics and interactions.

The projected was detailed on the Official Google Cloud Blog

Watch the video of the project on YouTube

Media available soon